A website isn’t just a placeholder anymore. What consumers expect from our websites has grown dramatically over the years. If your website doesn’t give items like: Pricing, Photos (lots of photos), in depth product or service desciption, extreme ease of use and Mobile Friendly, you’re probably missing the boat on sales.
Websites have made it so easy to find and buy the things we need (and want) that unfortunately, if you can’t provide a rich and informative experience while giving the customer everything they need right in front of them to make a purchasing decision, they will just go to another website that does. That being said, I find that a lot of people I speak with (business owners) still have the mentality: “Just get them to call me” or “I’m not giving out pricing over the internet so that everyone can undercut me.” I strongly urge these people to take a long hard look at the way that we live. I am going to touch on those two statements specifically: